BUS 430 - Online Enterprise Marketing (3 Cr)
Topic outline
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Enroll me E-professors: Seth Godin, Dan Cathy and Brian Dean (3 credits)
Need help: CLI Help Desk (helpdesk@christianleaders.net)
E- Professor Disclaimer: Christian Leaders Institute links to You-Tube videos that we believe are helpful in communicating Online Enterprise Marketing. There will be content in these videos that does not reflect the views and values of CLI. You need to be discerning. Some of the words and metaphors used in the presentations do not reflect the statement of beliefs at CLI. We, however, are excited to link to these generous presenters who are willing to share important learning with the world. We will make any books they promoted available for you to buy on Amazon as our thanks to them.
Overview
This course teaches the basics of online enterprise marketing. You will learn the essential principles that online marketers use. These skills are important for most enterprises.
Outcomes:1. Understand basic principles of marketing online and SEO.
2. Learn concepts of email and social site marketing
3. Learn principles of well-designed websites
Resources
This course includes resources from many books and articles. All required material is included in the online course. No book purchases are needed.
Assignments
View all online lectures and read all articles in each topic. CLI computer tracks whether you do this. After viewing all lectures for the unit, take the quiz based on the lectures (100% of grade).Grading Scale
A 95-100% A- 90-94% B+ 87-89% B 83-86% B- 80-82% C+ 77-79% C 73-76% C- 70-72% D+ 67-69% D 63-66% D- 60-62% F 0-59%
Your average grade for all assignments in the class must be at least 60%. Otherwise, you will fail the class and will receive no course credit.Note: You must complete all work by the final deadline of the course. If you are not done by that date, you will have to take the class again in order to receive credit. Incompletions are considered drops.
Dan Cathy, President of Chick-fil-A
"I have been serving as Chairman, President and Chief Executive Officer of Chick-fil-A since 2013, but I have been working full-time for this great company since 1970. Truth is, my entire life has been spent around Chick-fil-A and watching my dad, S. Truett Cathy, build an organization that is as much about people as it is chicken."
Seth Godin is a bestselling author, entrepreneur, and agent of change. His recent books, which have graced the New York Times, Business Week, and Wall Street Journal bestseller lists, include Tribes, Purple Cow, The Dip, and All Marketers Are Liars. Seth was founder and CEO of Yoyodyne, the industry's leading interactive direct marketing company, which Yahoo! acquired in late 1998. He holds an MBA from Stanford, and was called "the Ultimate Entrepreneur for the Information Age” by Business Week.
Brian Dean of BackLinko
Backlinko was founded by Brian Dean, an internationally recognized entrepreneur and SEO expert. Brian specializes in providing marketing professionals and entrepreneurs practical strategies they can use to get more search engine traffic. Since 2010 Brian has built a growing internet marketing company while traveling in countries like Thailand, Japan, Spain, and Turkey. He currently lives in Berlin, Germany.
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