Reading: Making Your Calling And Church Known

Making Your Calling And Church Known

Henry Reyenga

How The Early Church Word Spread

Engaging Story – Embodied Reality = Sharing with Others

Acts 13:48   And as the Gentiles heard this, they were glad, and glorified the word of God: and as many as were ordained to eternal life believed.  49 And the word of the Lord was spread abroad throughout all the region. 

Promotional Times

Your Calling

Your Vision

Your Recruitment for Leaders

Your Small Groups

Your Gathering

Your Building

Making Known Your Calling

Your Mentor, and/or Pastor

Your Family

Your Friends

Your Church

Your Acquaintances 

Social Media

Your Prospecting

Understand The Importance Of Getting The Word Out

Best Practices of Promoting 

I’ve been marketing for a long time, but I’ve never had a marketing budget. Despite that, I’ve sold a lot of stuff. Any success I’ve had has always been half creativity and half talking to a lot of people. I didn’t know it at the time, but what I was doing then is what we now call word of mouth marketing—joining in the conversation that people are having every day with other people.

Sernovitz, Andy (2012-04-26). Word of Mouth Marketing: How Smart Companies Get People Talking.  PressBox. Kindle Edition. 

Give People A Reason To Talk

Do you have a story?

So what is word of mouth marketing? In this book, I define it as, “Giving people a reason to talk about your stuff, and making it easier for that conversation to take place.”

Sernovitz, Andy (2012-04-26). Word of Mouth Marketing: How Smart Companies Get People Talking . PressBox. Kindle Edition. 

Simple Formula

Engaging Story – Embodied Reality = Sharing with Others

In the end, marketing is pretty easy: If people like your stuff, and if they trust you, they will tell their friends to do business with you.

Sernovitz, Andy (2012-04-26). Word of Mouth Marketing: How Smart Companies Get People Talking . PressBox. Kindle Edition. 

Trust Is Very Spreadable!

When people trust you, they are willing to put their words on the line for you. Please them, inspire them, and they’ll bring their friends to you. What are your other options? Bore them—and be forced to spend millions in advertising to get them interested. Annoy them—and watch your customers walk away, taking their friends with them

.Sernovitz, Andy (2012-04-26). Word of Mouth Marketing: How Smart Companies Get People Talking . PressBox. Kindle Edition. 

The Remarkable

Seth Godin calls it being “remarkable” in his book Purple Cow. Remarkable means worth remarking on, worth saying something about. It’s the root concept of word of mouth marketing.

Sernovitz, Andy (2012-04-26). Word of Mouth Marketing: How Smart Companies Get People Talking . PressBox. Kindle Edition. 

The Role Of The Internet

But that’s only a part of it—only about 20 percent of word of mouth happens online. When it does play a role, it usually sparks the 80 percent of word of mouth conversations that actually happen face-to-face.

Sernovitz, Andy (2012-04-26). Word of Mouth Marketing: How Smart Companies Get People Talking . PressBox. Kindle Edition. 

The Four Rules Of Word Of Mouth Marketing 

Be Interesting

Make it Easy 

Make People Happy

Earn Trust and Respect

Be Interesting

Before you run an ad, before you launch a product, before you put something new on the menu, ask the magic question: Would anyone tell a friend about this?

Sernovitz, Andy (2012-04-26). Word of Mouth Marketing: How Smart Companies Get People Talking (p. 6). PressBox. Kindle Edition. 

Make It Easy 

You need to do two things: Find a super-simple message and help people share it.

Sernovitz, Andy (2012-04-26). Word of Mouth Marketing: How Smart Companies Get People Talking (p. 7). PressBox. Kindle Edition. 

Make People Happy

Thrill them. Create amazing products. Provide excellent service. Go the extra mile. Make the experience remarkable. Fix problems. Make sure the work you do gets people energized, excited, and eager to tell a friend.

Sernovitz, Andy (2012-04-26). Word of Mouth Marketing: How Smart Companies Get People Talking (p. 7). PressBox. Kindle Edition. 

Earn Trust And Respect

Always be an honorable company. Make ethics part of everything you do. Be good to your customers. Talk to them. Fulfill their needs.

Sernovitz, Andy (2012-04-26). Word of Mouth Marketing: How Smart Companies Get People Talking (p. 9). PressBox. Kindle Edition.