A primary task of marketing is to develop and maintain a base of people who are being served. This course explores marketing strategy, promotion, market planning, segmentation, social media, demographics, and other topics relevant to corporate and non-profit enterprises.

This course introduces essential principles and practices of online marketing, such as well-designed websites, SEO (Search Engine Optimization), email, and social site marketing.

Last modified: Tuesday, December 13, 2022, 11:50 AM